DEAUVILLE AMERICAN FILM FESTIVAL: A COMMITTED FESTIVAL

The Deauville International Center is ISO 20121 certified

The Deauville Con­ven­tion Cen­ter has been ISO 20121 cer­ti­fied since 2018. This inter­na­tion­al stan­dard aims to lim­it the envi­ron­men­tal impact of events and incor­po­rates CSR (Cor­po­rate Social Respon­si­bil­i­ty) com­mit­ments at the heart of its policy.

A collective approach

Deauville is rec­og­nized for its com­mit­ment to sus­tain­able tourism, notably through the “Des­ti­na­tion Inno­vante Durable” label. This label is a nation­al bench­mark cre­at­ed by the France Con­grès et Événe­ments asso­ci­a­tion, whose aim is to high­light con­crete ini­tia­tives car­ried out by pub­lic and pri­vate stake­hold­ers in a des­ti­na­tion in terms of sus­tain­able development.

Deauville was one of the first five French cities to obtain this cer­ti­fi­ca­tion in 2020. InDeauville Tourisme has held the “Des­ti­na­tion Inno­vante Durable” label since Jan­u­ary 2023.

Deauville’s approach to sus­tain­able tourism is char­ac­ter­ized by open gov­er­nance and co-con­struc­tion, involv­ing a steer­ing com­mit­tee made up of local author­i­ties and pri­vate stake­hold­ers. Asso­ci­at­ed part­ners include the City of Deauville, the Deauville Inter­na­tion­al Cen­ter, the Cœur Côte Fleurie Com­mu­ni­ty of Munic­i­pal­i­ties, Les Fran­cis­caines, the Bar­rière Group, the Longines Inter­na­tion­al Horse Cen­ter – Deauville, the Union of Hotel Indus­try Pro­fes­sions (UMIH), and ACAPARS.

The label empha­sizes the pro­tec­tion and pro­mo­tion of the region while respect­ing envi­ron­men­tal, soci­etal, and eco­nom­ic bal­ances. The actions car­ried out by both Des­ti­na­tion Deauville and the Deauville Amer­i­can Film Fes­ti­val cov­er var­i­ous aspects such as sus­tain­able mobil­i­ty, respon­si­ble con­sump­tion, water con­ser­va­tion, ener­gy effi­cien­cy, her­itage pro­mo­tion, and inclu­sion. New cri­te­ria for renew­al specif­i­cal­ly includ­ed strate­gies for eco-respon­si­ble events, reduc­ing the use of car­pet­ing, pro­mot­ing sus­tain­able food, improv­ing the appeal for sea­son­al work­ers, and reduc­ing the car­bon footprint.

Crédit pho­tos : ©Jacques Basile

Every year, the Deauville Amer­i­can Film Fes­ti­val strives to improve its envi­ron­men­tal and social com­mit­ment. Here are a few exam­ples of its actions:

Environmental commitment

All fes­ti­val-goers trav­el on foot: train sta­tion – hotels – restau­rants – Deauville Inter­na­tion­al Cen­ter – Casi­no Cin­e­ma – Morny Cin­e­ma, with walk­ing dis­tance being the major advan­tage of Deauville as a destination.
The ser­vice providers involved in the fes­ti­val are also com­mit­ted to CSR and adhere to the CID’s respon­si­ble pur­chas­ing charter.
The cater­ers on the Fes­ti­val ter­races are com­mit­ted to sourc­ing local­ly, using local sup­pli­ers and sea­son­al prod­ucts. Table­ware is recy­clable or reusable and drinks are served in eco-cups.
The Deauville Inter­na­tion­al Cen­ter recy­cles 66% of its waste with a 7‑stream sort­ing system.
Ford, the Fes­ti­val’s offi­cial part­ner, uses a fleet of elec­tric vehi­cles to trans­port tal­ent to Deauville.
The print­ers used are Imprim’Vert, PEFC, FSC, and HQE (High Envi­ron­men­tal Qual­i­ty) cer­ti­fied. The Fes­ti­val is nev­er­the­less striv­ing to reduce its print­ing by pro­mot­ing more sus­tain­able dis­tri­b­u­tion, with a 20% reduc­tion in print­ing since 2018.

Dema­te­ri­al­iza­tion of media: the fes­ti­val pro­gram is avail­able online at festival-deauville.com, and tick­et sales to the gen­er­al pub­lic have been 100% dig­i­tized in order to elim­i­nate PVC, card­board, and fab­ric badges.
Thanks to its ener­gy effi­cien­cy plan, the C.I.D has reduced its ener­gy con­sump­tion by 31% in one year *(ratio cal­cu­lat­ed based on the num­ber of days of occupancy).
Vir­tu­ous ener­gy loop: the C.I.D’s 18,000 m² are heat­ed using ther­mal pow­er from a boil­er room shared with the Olympic swim­ming pool and tha­las­sother­a­py cen­ter. The calo­ries gen­er­at­ed by the C.I.D’s air con­di­tion­ing sys­tem are recov­ered and then fed back into the oth­er two sites.

Eco­nom­ic and social commitment
85% of the Palais des Con­grès ser­vice providers are local* (2023 report)
45% of the prod­ucts sold in the Fes­ti­val Bou­tique are made in France. The oth­er prod­ucts are made in Europe.
The Fes­ti­val gen­er­ates more than 500 local jobs, full-time equiv­a­lents (cre­at­ed or maintained) *
The eco­nom­ic impact of the Fes­ti­val is esti­mat­ed at over €30 mil­lion in local revenue*.
The C.I.D. has been award­ed the max­i­mum score of 100 for the gen­der equal­i­ty index.
The Fes­ti­val is open­ing its doors to high schools, col­leges, and uni­ver­si­ties by wel­com­ing around 20 school groups from Nor­mandy, rep­re­sent­ing a total of approx­i­mate­ly 1,800 students.

*Cleo 2021 cal­cu­la­tor data

The Fes­ti­val is com­mit­ted to con­tin­u­ing along this path, with a focus on con­tin­u­ous improvement!